American Girl Live in Concert!

Privacy Policy

Last Updated: June 4, 2023

1. Introduction.

This Privacy Policy (“Privacy Policy”) governs how Gershwin Entertainment Corp. and our parent, subsidiary, and affiliate companies (collectively, “Gershwin Entertainment”, “we”, “us”, or “our”) use Personal Information (defined below) that we collect, receive, and store about individuals in connection with the use of our website for the American Girl Live in Concert! touring production and concert (the “Production”), including, without limitation, and other affiliated websites, subdomains, mobile versions, applications, and online media under our operation and control (collectively, the “Site”), your use of which shall be subject at all times to the Terms of Use. Any terms used but not defined herein are defined in the Terms of Use.

We are committed to respecting privacy and recognize the need for appropriate protection and management of any Personal Information that is shared with us as part of using the Site. As used in this Privacy Policy, “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual, and “Sensitive Personal Information” is a particular category of Personal Information that includes certain government identifiers (e.g., Social Security Numbers); account numbers and log-in credentials; precise geolocation (e.g. physical address); racial or ethnic origin; religious beliefs; contents of a consumer’s mail, email and text messages; or a consumer’s genetic information.

You may choose whether or not to provide or disclose Personal Information in connection with your use of the Site. If you choose not to provide the Personal Information we request, you may still visit and use parts of the Site, but may be unable to access or use certain features, options, programs, and services. If you do not agree to be bound by this Privacy Policy at any time, you should not use the Site.

The Site may contain links to third-party websites and services that are not owned or controlled by Gershwin Entertainment. We are not responsible for the privacy practices or the content of third-party websites, services, and advertisements, and you visit them at your own risk.

2.0 Changes to this Privacy Policy.

We reserve the right, at our discretion, to change the terms of this Privacy Policy from time to time. You can see when this Privacy Policy was last updated by reviewing the “Last Updated” legend on the top of this page. We may provide you with notice of material changes to this Privacy Policy as appropriate under the circumstances via our website or other means of contact such as email. Unless otherwise indicated, any changes to this Privacy Policy will apply immediately upon posting to the Site. If you use the Site after we have published such changes, you will be agreeing to be bound by those changes.

3.0 Children’s Privacy.

The Site is not intended for children under the age of thirteen (13) and we do not knowingly collect, share, or sell Personal Information from children under the age of thirteen (13). If you believe we might have any information from or about a person under the age of thirteen (13), please contact us at Notice: Visit for tips from the Federal Trade Commission on protecting children’s privacy online.

4.0 Information Collected and How We Collect It.

We may receive and/or collect the following categories of Personal Information:

  • Identifiers, such as your name, email address, postal address, Internet Protocol (IP) address, and phone number;
  • Account information, such as your password;
  • Geolocation information, such as the region in which you are located when you access the Site;
  • Network activity, such as information collected from cookies and similar tracking technologies (as described below), marketing and communication preferences, browsing history, search history, and information regarding a your interactions with a website, application, or advertisement;
  • Inferences drawn from the categories of Personal Information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, and attitudes; and
  • Sensitive Personal Information, such as Account log-in information and geolocation.

The sources from which we obtain Personal Information are described below.

4.1 Personal Information You Provide To Us On the Site.

If you send us a “Contact Us” request or feedback, set up an Account on the Site, buy or receive products or services on the Site or otherwise enter into a contract with us, or enter or upload information, such as by filling in forms, uploading documents, or posting on public forums on the Site, then you may provide us with, and we may collect, certain information that may constitute Personal Information.

We generally do not request on or through the Site other information that is often considered “highly sensitive,” such as other financial account information (e.g., credit report information, bank account numbers), or government-issued identification (e.g., your social security card, drivers’ license, or passport), although we reserve the right to do so when such information is necessary to provide the services offered through the Site and fulfill your requests made through the Site.

4.2 Personal Information You Provide To Third Parties On the Site.

Please note that we collect and use information provided by certain third-party service providers and business partners (including, without limitation, the Box Offices) to enhance your experience or deliver certain services. These third parties may collect Personal Information in performing their services and/or functions on the Site.

4.3 Information Provided By Third Parties.

We may collect information, including Personal Information, about you through non-affiliated third parties. For example, you may be able to access the Site through a social networking account. If you access the Site through your social media account, you may allow us to have access to certain Personal Information in your social media profile. If you access the Site from another website that provides Personal Information about you in accordance with their privacy policy, then we may collect such Personal Information. We may also receive Personal Information from third party sources that aggregate information from multiple sources for purposes of audience identification and email marketing.

4.4 Information Collected Automatically.

Certain information is collected automatically when you access or use the Site by means of various software tools described below. We have a legitimate interest in using such information for log-in and systems administration purposes, information security and abuse prevention, to track user trends, and to analyze the effectiveness of the Site. Alone or in combination with other information, such automatically collected information may constitute Personal Information.

Some of our service providers (described in Section 4.2 above) and business partners may use “cookies” or other methods to gather information regarding your use of the Site. Additional information about cookies is provided in this Section below. Our business partners may use these cookies or other tracking methods for their own purposes by combining information about your use of the Site with any Personal Information about you that they may have. We are not responsible for any third-party use of such information, and we encourage you to review the privacy policies and practices of all such third parties.

The following information, some of which may constitute Personal Information, is collected automatically when you access or use the Site:

  1. Log Files On The Site. The information inside the log files includes IP addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, clicked pages, and any other information your browser may send to us.
  2. Cookies. When you visit the Site, our servers may send a cookie to your computer. Cookies are small pieces of data that a website asks your browser to store on your computer or mobile device. A cookie contains an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies do not typically contain information that individually identifies you, but Personal Information that we store about you may be linked to the information stored in and obtained from cookies. We use cookies to make interactions with the Site easy and meaningful. We may use cookies that are session-based and persistent. Session cookies exist only during one session and disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. Please note that, if you disable your web browser’s ability to accept cookies, you will be able to navigate the Site, but you may not be able to successfully use all of the features of the Site. Information regarding how we may use different categories of cookies and your options for managing cookie settings is set forth below.

Type of Cookie
Managing Settings
Required cookies
Required cookies enable you to navigate the Site and use features, such as accessing secure areas of the Site and using our services. If you have chosen to identify yourself to us, we use cookies containing encrypted information to allow us to uniquely identify you. Each time you log into the Site, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow us to uniquely identify you when you are logged into the Site and to process your online transactions and requests.
Because required cookies are essential to operate the Site, there is no option to opt out of these cookies.
Performance cookies
These cookies collect information about how you use the Site, including which pages you go to most often and whether you receive error messages from certain pages. These cookies do not collect information that individually identifies you. All information collected by these cookies is aggregated and anonymous. They are only used to improve how the Site functions and performs. From time-to-time, we may engage third parties to track and analyze usage and volume statistical information from individuals who visit the Site. We may also utilize Flash cookies for these purposes.
To learn how to opt out of performance cookies using your browser settings click here.

To learn how to manage privacy and storage settings for Flash cookies click here.
Functionality cookies
Functionality cookies allow the Site to remember information you enter and choices you make (such as your username, language, or your region), and to provide enhanced, more personal features. These cookies also enable you to optimize your use of the Site after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
To learn how to opt out of functionality cookies using your browser settings click here.
Targeting or Advertising cookies
From time to time, we may track and analyze usage and volume statistical information from individuals who visit the Site. We sometimes use our own cookies as well as cookies delivered by third parties to track the performance of advertisements. For example, we may use cookies remember which browsers have visited the Site. The information provided from third parties does not include Personal Information, but this information may be re-associated with Personal Information after we receive it. By way of example, as you browse the Site, cookies may be placed on your computer so that we can understand what you are interested in. Our advertising partners then enable us to present you with retargeted advertising on other sites based on your previous interaction with the Site. We also contract with third-party advertising networks and similar partners that collect IP addresses and other information from web beacons (see below) on the Site, from emails, and on third-party sites. Ad networks follow your online activities over time by collecting website navigational information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other websites. This process also helps us manage and track the effectiveness of our marketing efforts. Third parties with whom we partner to provide certain features on the Site or display advertising based upon your web browsing activity use Flash cookies to collect and store information. Flash cookies differ from browser cookies based on the amounts and types of data stored, and the purposes for which data is stored.
To learn more about these and other advertising networks and their opt-out instructions, click here.

4.5 Other Tracking Technologies.

When you visit the Site, we may collect your IP address to track and aggregate information. For example, we may use IP addresses to monitor the regions from which you navigate the Site. We may also use web beacons alone or in conjunction with cookies to compile information about your usage of the Site and interaction with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular site tied to the web beacon. For example, we may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to the Site. We may use web beacons to operate and improve the Site and email communications.

4.6 Analytics Software Tools.

We use analytics software such as Google Analytics and/or Adobe Analytics on the Site to help us analyze the traffic on the Site. For more information on Google Analytics’ processing of Personal Information, please see By using a browser plugin provided by Google, you can opt out of Google Analytics.

5 The Purposes For Which We Use Personal Information.

If you submit or we collect Personal Information through the Site or as otherwise described above, we may use such Personal Information for the following general purposes:

6 How We Disclose Personal Information.

We do not sell, lease, rent or otherwise disclose the Personal Information collected on or through the Site to third parties unless otherwise stated below or with your consent.

6.1 Our Third-Party Providers.

We transfer Personal Information to our third-party service providers and business partners (including, without limitation, the Production Entities) to perform tasks on our behalf and to assist us in providing the Site, as discussed in Section 4.2. above. We use commercially reasonable efforts to only engage or interact with third-party service providers and business partners that take appropriate measures to protect your Personal Information. Notwithstanding the foregoing, we will comply with Applicable Law regarding Personal Information transfers.

6.2 Business Partners.

From time to time, we may partner with other companies to jointly offer products or services or to improve existing products or services. If you purchase or specifically express interest in a jointly-offered product or service from us, we may share Personal Information collected in connection with your purchase or expression of interest with our joint promotion partner(s). We do not control our business partners’ use of Personal Information we collect, nor do we take any responsibility for their privacy practices.

6.3 In the Event of Merger, Sale, or Change of Control.

We may transfer or assign this Privacy Policy and any Personal Information to a third-party entity that acquires or is merged with as part of a merger, acquisition, sale, or other change of control.

6.4 Social Media Plugins.

To the extent the Site uses social media plugins (e.g., Facebook, Twitter) to enable you to easily share information with others, the operator of the social plugin can place a cookie on your device when you visit the Site, enabling that operator to recognize individuals who have previously visited the Site. If you are logged into the social media website (e.g., Facebook, Twitter) while browsing the Site, the social media plugins allow that social media website to share information, including Personal Information, about your activities on the Site with other users of their social media website. For example, Facebook Social Plugins would allow Facebook to show your “Likes” and comments on our pages to your Facebook friends and allow you to see your friends’ Facebook activity on the Site. We do not control or take responsibility for any content used by social media plugins. For additional information about social media plugins, please refer to those social media sites’ privacy and data/information sharing statements/policies.

6.5 Other Disclosures.

We may disclose Personal Information about you if required to do so by Applicable Law or if we believe in food faith that such disclosure is reasonably necessary or helpful to (i) comply with legal process; (ii) enforce these Terms of Use, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect the rights, property, or personal safety of Gershwin Entertainment, any one or more of the other Production Entities, other Site users, and the public.

7 Retention of Personal Information.

We will keep your Personal Information while you have an Account with us or while we are providing our products and/or services to you. Thereafter, subject to any Applicable Law, we may hold Personal Information about you for as long as is necessary:

We will not retain your Personal Information for longer than necessary for the purposes set out in this Privacy Policy.

8 Your Rights

8.1 Rights Relating to Personal Information.

If you have an Account, we provide access to—and the ability to edit or delete—certain categories of Personal Information through your Account on each of our supported domains. We also permit you to:

8.2 Opting Out of Promotional Emails.

You may choose not to receive future promotional or advertising emails from us by selecting an unsubscribe link at the bottom of each email that you receive from us, or by responding to the emails directly and requesting removal if such a link is not available. Additionally, you may send a request specifying your communications preferences to Please note that even if you opt out of receiving the foregoing emails, we may still send you a response to any “Contact Us” request as well as administrative, maintenance and operational emails (for example, in connection with a password reset request).

9 Data Security.

The security of Personal Information is important to us. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. For example, we have implemented an information security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information from unlawful use, unauthorized access, or disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect Personal Information, we cannot guarantee its absolute security.

10 Transfers of Personal Information from the European Union (EU), the United Kingdom (UK), or Switzerland to the United States.

In order to communicate with you or provide our services, the information that we collect from you may be transferred to, stored, used, and processed by Gershwin Entertainment in the United States or one of our service providers based in the United States or outside of the United States. Such entities may be engaged in, among other things, preparing and sending notifications and the provision of support services.

If you are visiting from the European Union or other regions with laws governing information collection and use that may differ from United States law, please note that you are transferring your Personal Information to the United States. The laws of some countries may not provide the same levels of protection of Personal Information as your home country, particularly if you are resident in the European Union. By submitting information, you agree to the collection, transfer, storage, use, and processing of information about you for the purposes described in this Privacy Policy. When you provide Personal Information to us or our service providers or business partners, you consent to the processing of your information in the United States as the Site is offered from the United States. We will take reasonable steps to ensure that information about you is treated securely in accordance with this Privacy Policy, and that all information you provide to us is stored on our secure servers or those of our service providers and business partners.

You acknowledge that the laws of the United States treat your information in a manner that may be substantially different from, and less protective than, the treatment required under the laws of other countries and jurisdictions. If you do not want your information transferred to the United States, you should not share your information with us, or make use of the Site.

To the extent allowed by the law of the country in which you are located, you expressly waive any right you may have to require us to treat your identifying information in accordance with the laws of any country or jurisdiction other than the United States. However, the foregoing waiver may not be legally binding in some countries, such as the member states of the European Union. To the extent it is not legally binding in the country in which you are located, this foregoing waiver does not apply to you.

11 How We Respond To Do Not Track Signals.

As explained above in Section 4.4, the technologies used on the Site may be used to track Site users’ activity on the Site. How browsers communicate user preferences related to the Do Not Track signal is not yet uniform, so a standard technological response has not yet been developed. For this reason, the Site may not respond to Do Not Track signals at this time.

12 Notice to California Residents.

California Residents: Pursuant to the California Consumer Privacy Act of 2019 (as may be amended from time to time, the “CCPA”) and the California Privacy Rights Act of 2020 (each as may be amended from time to time, the “CCPA” and “CPRA,” respectively, and together, the “California Privacy Laws”), you have certain rights with respect to your Personal Information. For the purposes of this Section, Personal Information is used as defined in the CCPA. Gershwin Entertainment reserves the right to verify all requests made pursuant to the California Privacy Laws.

12.1 Requests to Know.

You have the right to request that we disclose:

12.2 Requests to Delete.

You have the right to request that we delete any Personal Information about you that we have collected from you and retained, subject to certain exceptions. We may deny your deletion request if retaining the Personal Information is necessary for us or our service provider(s) to:

12.3 Right to Opt Out of the Sale of Personal Information.

You have a right to opt out of the sale of Personal Information. You may, at any time, direct us to not sell Personal Information about you to third parties. If you exercise your right to opt out of the sale of Personal Information about you, we will not sell Personal Information about you. Any Personal Information collected in connection with your request to opt-out of the sale of Personal Information about you will be used only to facilitate that request. You may submit opt-out requests by emailing us at

12.4 Requests to Correct Inaccurate Personal Information.

You have the right to request that we correct inaccurate Personal Information that we maintain, or which pertains to you. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate Personal Information.

12.5 Authorized Agents.

You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an authorized agent that has been provided power of attorney pursuant to California Probate Code Sections 4000-4465, as may be amended from time to time, may submit a request on your behalf. You may also make a verifiable consumer request on behalf of your minor child.

12.6 Methods for Submitting Consumer Requests and Our Response to Requests.

To make a request pursuant to your California Privacy Laws rights, you may send an email to or write to us at Gershwin Entertainment Corp., Attention: Privacy Officer, 4 Keane Court, Rye NY 10580.

Upon receipt of a request, we may ask you for additional information to verify your identity. Any additional information you provide will be used only to verify your identity and not for any other purpose. We will acknowledge the receipt of your request within ten (10) days of receipt. Subject to our ability to verify your identity, we will respond to your request within forty-five (45) days of receipt. In order to protect your privacy and the security of Personal Information about you, we verify your request by requesting for additional identifying information that will only be used to verify your identity and for no other purpose.

12.7 Categories of Personal Information We Have Sold in the Last Twelve (12) Months.

We have sold the following categories of Personal Information during the last twelve (12) months:

For information on how to opt out of the sale of your Personal Information, see Section 12.3 above.

12.8 Categories of Personal Information We Have Disclosed for a Business Purpose in the Last Twelve (12) Months.

We have disclosed the following categories of Personal Information for a business purpose during the last twelve (12) months:

12.9 The Right to Non-Discrimination.

You have the right not to be discriminated against for the exercise of your California Privacy Laws rights described above. Unless permitted by the California Privacy Laws, we will not:

12.10 Shine the Light Law.

A California privacy law that went into effect on January 1, 2005, the “Shine the Light” law, allows California residents to obtain a list of third parties to whom a business has disclosed Personal Information if it shares such information with third parties for their direct marketing purposes. However, if a business adopts and discloses in its privacy policy a policy of not disclosing customers’ Personal Information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of Personal Information and by providing a cost-free means to exercise that right.

Personal Information submitted will only be used for marketing and promotional purposes; and whenever you agree to allow us to collect Personal Information, we provide you with an option to prevent such information from being shared for marketing and promotional purposes with third parties. Furthermore, you may exercise this cost-free option at any time by sending an email to

Because we include a comprehensive Privacy Policy and provide you with details on how you may opt-out of the use of your Personal Information by third parties for direct marketing purposes, we are not required to provide you with the third-party list.

13 Contact Us.

If you have any questions about this Privacy Policy, please contact Gershwin Entertainment by email at

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